Bibliographische Detailangaben
Beteiligte: Buchli, Victor
In: Visual Communication, 9, 2010, 3, S. 273-286
veröffentlicht:
SAGE Publications
Medientyp: Artikel, E-Artikel

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Umfang: 273-286
ISSN: 1741-3214
1470-3572
DOI: 10.1177/1470357210372718
veröffentlicht in: Visual Communication
Sprache: Englisch
Schlagwörter:
Kollektion: SAGE Publications (CrossRef)
Inhaltsangabe

<jats:p> This article explores the social effects and materiality of the prototype. Three diverse cultural contexts and prototyping technologies are examined: the early Christian prototype in the Byzantine iconographic tradition; the rise of rapid prototyping in 20th-century industry; and the emergence of rapid manufacturing in the 21st century. Despite evident technological differences and complexities and divergent cultural contexts, the author argues that all three technologies work in a similar way through varying concepts of the prototype to produce and presence the immaterial and thereby create novel forms of social and material life. He shows how the prototype, as a concept, functions to overcome seemingly insurmountable obstacles of time, space and the material, whether through the creation of the Christian subject and the ancestor of Euro-American notions of the universalizing humanist subject or through the radically disruptive effects of rapid manufacturing (or three-dimensional printing) within late capitalism and with it the fraught emergence of the neo-liberal subject. </jats:p>