<jats:p> This study examines whether the award-winning news show The Newsroom depicted on HBO practises what John McManus defined as market-driven journalism. McManus posited that organizations practising market-driven journalism compete in the four markets he describes in his market theory for news production. This study found that The Newsroom depicts an organization that does indeed practise market-driven journalism, with results interpreted through the lens of market theory for news production. </jats:p>