Hegemonic media and inequality in Brazil

<jats:p> In Brazil, the traditional media crisis coincides with the historical moment of weakening political liberalism and the transit of the rational idea of the people in favor of a still obscure mass of population, redefined and fixed by the expanded market. There is a general perception that the forms of representation or framing of the social–political field, dating to the 18th and 19th centuries, cease to be operative in understanding and evaluating socially significant events. In the old place of argumentative rhetoric, the database files come in. The obliteration of the receptive pole in favor of the emission opens the way for the autonomization of the algorithm, that is, for the artificial intelligence to control the entire interlocutory process. On the other hand, the crisis of traditional forms does not imply the disappearance of journalism, which remains virtually a space, to be occupied in the recreation of new forms of mediation politically significant for civil society, even taking into account that the great constitutive principles Of modernity (social contract, democracy, citizenship, state, nation, individual identity) are no longer in tune with the social synthesis operated by the new socioeconomic order. Thus, journalism as a modern phenomenon can be redefined by the market and technology. And professional journalists is just one of several categories of actors mobilized to determine the facts and turn them into media event. In this context, a new, more segmented fact-finding power emerges, as well as a new kind of relationship between the public and the knowledge of reality. The so-called “social” networks are the most palpable example of this new state of affairs, fueling speculation about the modeling of this new type of journalism. </jats:p>