Moving Beyond Description : Putting Twitter in (Theoretical) Context Putting Twitter in (Theoretical) Context

Gespeichert in:

Bibliographische Detailangaben
Beteiligte: Hardin, Marie
In: Communication & Sport, 2, 2014, 2, S. 113-116
veröffentlicht:
SAGE Publications
Medientyp: Artikel, E-Artikel

Nicht angemeldet

weitere Informationen
Umfang: 113-116
ISSN: 2167-4809
2167-4795
DOI: 10.1177/2167479514527425
veröffentlicht in: Communication & Sport
Sprache: Englisch
Schlagwörter:
Kollektion: SAGE Publications (CrossRef)
Inhaltsangabe

<jats:p> This Twitter Research Forum essay by Communication &amp; Sport Associate Editor Marie Hardin explores the life cycle of scholarship concerning Twitter and other forms of social media in the sporting context. While noting that reliance on descriptive research and content analyses during the relative infancy of Twitter and other social media was sensible in understanding the “message” tendencies of new media forms, the paucity of conceptual and theoretical drive in much of this early research has been notable. Hardin argues that the next logical step in research on social media and sport is to put a much higher priority on studies that theorize new media in communicative terms and place understanding their importance and functioning in a wider sociocultural context. The critique notes the ease of data collection in Twitter research on sport has too often not challenged researchers to go beyond observations about “low-hanging fruit” and to explore understanding of Twitter as a site of discourse around power and identities. Hardin’s essay concludes by noting the need for effects research to really assess whether Twitter is a “game changer” and for communication and sport scholars to bridge social sciences and the humanities in future inquiry. </jats:p>