Beteiligte: | |
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In: | Communication & Sport, 4, 2016, 1, S. 62-81 |
veröffentlicht: |
SAGE Publications
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 62-81 |
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ISSN: |
2167-4795
2167-4809 |
DOI: | 10.1177/2167479514522793 |
veröffentlicht in: | Communication & Sport |
Sprache: | Englisch |
Schlagwörter: | |
Kollektion: | SAGE Publications (CrossRef) |
<jats:p> This study represents an analysis of eight games from National Broadcasting Company’s broadcast of the 2010 Olympic ice hockey coverage. Since ice hockey is a sport considered to be “masculine,” the study is ground in hegemonic masculinity. The visual production techniques were analyzed using Zettl’s applied media aesthetics approach to analyze camera shots, angles, motion, and replays. Results show the women’s games to be more visually exciting through the use of camera shots, angles, and slow-motion replay effects. These findings, a departure from previous research, still reinforce notions of hegemonic masculinity, portraying women’s ice hockey as the “inferior” event. </jats:p> |