Two Sides of the Chinese Sports Media Story: Contrasting State-Owned and Commercially Sponsored Chin...

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Bibliographische Detailangaben
Beteiligte: Billings, Andrew, Xu, Qingru, Xu, Mingming
In: Communication & Sport, 7, 2019, 2, S. 244-266
veröffentlicht:
SAGE Publications
Medientyp: Artikel, E-Artikel

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weitere Informationen
Umfang: 244-266
ISSN: 2167-4795
2167-4809
DOI: 10.1177/2167479518759749
veröffentlicht in: Communication & Sport
Sprache: Englisch
Schlagwörter:
Kollektion: SAGE Publications (CrossRef)
Inhaltsangabe

<jats:p>This study content analyzed news coverage of two state-owned and two commercially sponsored Chinese sports websites over a 14-day period, focusing on issues of nationality and biological sex. Examining 3,417 news stories and 2,327 news images, this study found that the online sports coverage on state and commercial media can be largely divergent, with the former prioritizing party-state ideology and the latter pursuing commercial profits. Compared to the state websites, the commercial websites tended to provide foreign athletes or teams more coverage, whereas the sexualization of women athletes on commercial websites was significant, yet virtually nonexistent on state websites.</jats:p>