Untangling International Sport Social Media Use: Contrasting U.S. and Chinese Uses and Gratification...

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Bibliographische Detailangaben
Beteiligte: Billings, Andrew C., Broussard, Ryan M., Xu, Qingru, Xu, Mingming
In: Communication & Sport, 7, 2019, 5, S. 630-652
veröffentlicht:
SAGE Publications
Medientyp: Artikel, E-Artikel

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Umfang: 630-652
ISSN: 2167-4795
2167-4809
DOI: 10.1177/2167479518790014
veröffentlicht in: Communication & Sport
Sprache: Englisch
Schlagwörter:
Kollektion: SAGE Publications (CrossRef)
Inhaltsangabe

<jats:p> This study of 409 sports fans from the United States and China contrasts uses sought and gratifications obtained within four different social media platforms: Facebook and Twitter (in the United States) and WeChat and Weibo (in China). Results indicated that each of the platforms function in starkly contrasting manners. In the United States, Facebook scored higher than Twitter on every motivational measure; in China, WeChat was found to be better at fostering camaraderie, entertainment, habitual use, and maintaining relationships, while Weibo was found to be better for arousal. Moreover, Chinese respondents reported higher gratifications obtained than American respondent on all 12 factors. Implications are offered for uses and gratifications research as well as sports media scholarship. </jats:p>