The Football Boost? Testing Three Models on Impacts on Sports Spectators’ Self-Esteem

<jats:p> To explain the wide attraction to sports, self-esteem impacts of a live American college football game were investigated; testing hypotheses were derived from mood-as-information, social identity, and sociometer frameworks along with previous research on sports and self-esteem. A three-wave field study measured mood, group affiliation, and self-esteem among 174 students at two different universities, immediately before and on 2 consecutive days after the football teams of these universities played in a much anticipated game. Both self-esteem and mood were affected 2 days after the game; however, fans of the winning team showed increased self-esteem (with no related mood improvement) while fans of the defeated team showed decreases in mood (with no related self-esteem deflation). Both the game outcome and the social viewing context influenced self-esteem. Impacts on self-esteem were mediated by both mood and group affiliation changes. </jats:p>