Reflections on Communication and Sport : On Ethnography and Organizations
On Ethnography and Organizations

<jats:p> In this essay, Nick Trujillo considers his research agenda and interest in communication and sport. The opening section reflects on why communication and sport matters and the many challenges that research faced in this area to be seen as important in communication studies. The section examines influences on the author’s personal and scholarly journey that framed his focus on sport in the organizational setting. The focus section of the essay on “Ethnography and Sport Organizations” considers the relative paucity and development of ethnographic research on sport organizations and reflects on the process and findings in the author’s research agenda on sport organizations and stadiums. The essay closes with observations for future communication and sport research and the continued prospects for this area of inquiry to develop. </jats:p>