@article{
ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTEwOC8wMzA5MDU2MDUxMDYxMDgwNg,
title = {An empirical examination of the stakeholder strategy matrix},
journal = {European Journal of Marketing},
volume = {39},
number = {9/10},
pages = {1199-1215},
author = {Polonsky, Michael Jay and Scott, Don},
publisher = {Emerald},
year = {2005},
issn = {0309-0566},
language = {English},
url = {http://dx.doi.org/10.1108/03090560510610806},
url = {https://katalog.adlr.link/Record/ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTEwOC8wMzA5MDU2MDUxMDYxMDgwNg}
}