APA Citation

Bigné, E.(2012). Dual nature of cause‐brand fit : Influence on corporate social responsibility consumer perception: Influence on corporate social responsibility consumer perception. European Journal of Marketing, 46(3/4), 575-594. doi:10.1108/03090561211202620

MLA Citation

Bigné, Enrique. "Dual Nature of Cause‐brand Fit : Influence On Corporate Social Responsibility Consumer Perception: Influence On Corporate Social Responsibility Consumer Perception". European Journal of Marketing, 46.3/4 ( 2012 ): 575-594.

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