Bibliographische Detailangaben
Beteiligte: Waller, David S., Polonsky, Michael J.
In: Corporate Communications: An International Journal, 3, 1998, 3, S. 83-91
veröffentlicht:
Emerald
Medientyp: Artikel, E-Artikel

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Umfang: 83-91
ISSN: 1356-3289
DOI: 10.1108/eb046556
veröffentlicht in: Corporate Communications: An International Journal
Sprache: Englisch
Schlagwörter:
Kollektion: Emerald (CrossRef)
Inhaltsangabe

<jats:p>Implicit in the traditional model of communication is the assumption that an individual or organization sends a single message to one receiver, or class of receivers. However, in practice there are often multiple senders, targeted receivers and even messages. This paper proposes expanding the traditional model of communication to include these additional facets and thus make the model more representative of business communication.</jats:p>