| Beteiligte: | |
|---|---|
| In: | Journal of Communication Management, 1, 1996, 2, S. 193-199 |
| veröffentlicht: |
Emerald
|
| Medientyp: | Artikel, E-Artikel |
| Umfang: | 193-199 |
|---|---|
| ISSN: |
1363-254X
|
| DOI: | 10.1108/eb026046 |
| veröffentlicht in: | Journal of Communication Management |
| Sprache: | Englisch |
| Schlagwörter: | |
| Kollektion: | Emerald (CrossRef) |
<jats:p>This paper describes the author's views on current and future trends in the relationship between public relations consultancies and their clients. A number of such trends are identified including longer‐term contracts, the growth of international assignments, more demanding clients and strategic consultancies.</jats:p> |