Bibliographische Detailangaben
Beteiligte: Smith, Preston G.
In: Journal of Product Innovation Management, 22, 2005, 1, S. 98-100
veröffentlicht:
Wiley
Medientyp: Artikel, E-Artikel

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weitere Informationen
Umfang: 98-100
ISSN: 0737-6782
1540-5885
DOI: 10.1111/j.0737-6782.2005.106_1.x
veröffentlicht in: Journal of Product Innovation Management
Sprache: Englisch
Schlagwörter:
Kollektion: Wiley (CrossRef)
Inhaltsangabe

<jats:p> <jats:bold>Books reviewed in this issue:</jats:bold> </jats:p><jats:p> <jats:list list-type="explicit-label"> <jats:list-item><jats:p> <jats:italic>The Strongest Link: Forging a Profitable and Enduring Corporate Alliance</jats:italic> </jats:p></jats:list-item> <jats:list-item><jats:p> <jats:italic>Mastering Alliance Strategy: A Comprehensive Guide to Design, Management, and Organization</jats:italic> </jats:p></jats:list-item> <jats:list-item><jats:p> <jats:italic>What's the Big Idea? Creating and Capitalizing on the Best Management Thinking</jats:italic> </jats:p></jats:list-item> <jats:list-item><jats:p> <jats:italic>Creating an Environment for Successful Projects</jats:italic> </jats:p></jats:list-item> <jats:list-item><jats:p> <jats:italic>Strategy Maps: Converting Intangible Assets into Tangible Outcomes</jats:italic> </jats:p></jats:list-item> <jats:list-item><jats:p> <jats:italic>The Entropy Vector: Connecting Science and Business</jats:italic> </jats:p></jats:list-item> </jats:list> </jats:p><jats:p>Editor's Note: This group of reviews includes two short reviews. Because there has been some confusion about short reviews, I would like to clarify. A book receiving a short review is in no way an inferior book; we do not review books we regard as substandard. Instead, it is a book that does not fit squarely within our normal selection criteria. For example, neither of the short reviews here addresses product innovation exclusively but only as one of many corporate activities. In addition, <jats:italic>Strategy Maps</jats:italic> aims principally at top management.</jats:p>