Beteiligte: | |
---|---|
In: | International Journal of Sport Communication, 4, 2011, 4, S. 492-513 |
veröffentlicht: |
Human Kinetics
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 492-513 |
---|---|
ISSN: |
1936-3915
1936-3907 |
DOI: | 10.1123/ijsc.4.4.492 |
veröffentlicht in: | International Journal of Sport Communication |
Sprache: | Unbestimmt |
Schlagwörter: | |
Kollektion: | Human Kinetics (CrossRef) |
<jats:p>Via their social-media postings, student-athletes are increasingly creating public relations issues for college athletic programs. With social media’s emergence as a popular communication tool, exploring the messages student-athletes receive from their athletic departments about social-media use is warranted. This research examined social-media policies in student-athlete handbooks from 159 NCAA Division I schools. Using thematic and textual analytic procedures, analysis revealed that policies heavily emphasize content restrictions and external monitoring and frame social media as laden with risk. The results suggest that social-media policies should be more reflexive to identify both positive and negative outcomes for student-athletes. In addition, athletic departments must assertively monitor social-media trends to ensure that policies and training stay relevant.</jats:p> |