Choice Versus Chance: Using Brand Equity Theory to Explore TV Audience Lead-in Effects, A Case Study - McDowell, Walter and Sutherland, John (Journal of Media Economics, 2000)
https://katalog.adlr.link/Record/ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTIwNy9zMTUzMjc3MzZtZTEzMDRfMw