When You’re Criticized

<jats:p xml:lang="en"> What should you do when you or your organization is subject to lengthy, published criticism that you think is seriously distorting and misleading? The three main options are to ignore the criticisms, to counter-attack, and to respond with information and arguments. To make a choice, it is important to assess the way audiences’ perceptions are likely to be influenced by your response. </jats:p>