Of goats, lambs, sheep and wolves: Chinese animation and cultural industries

<jats:title>Abstract</jats:title> <jats:p>This article contains an interview with Messrs. Lo Wing Keung, Shao Haowen and Don Wu who are the creative force behind one of China’s most foremost and longest running animation series called Xi Yang Yang yu Hui Tai Lang/The Pleasant Goat and Big Big Wolf (2005–). The interview discusses developments in Chinese creative/cultural industries and animation production for TV and film, as well as issues of intellectual property.</jats:p>