Institutional learning from a newsroom minority: The case of the Swiss public service broadcasting c...

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Bibliographische Detailangaben
Beteiligte: Perrin, Daniel
In: Journal of Applied Journalism & Media Studies, 4, 2015, 1, S. 169-187
veröffentlicht:
Intellect
Medientyp: Artikel, E-Artikel

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Umfang: 169-187
ISSN: 2001-0818
DOI: 10.1386/ajms.4.1.169_1
veröffentlicht in: Journal of Applied Journalism & Media Studies
Sprache: Englisch
Schlagwörter:
Kollektion: Intellect (CrossRef)
Inhaltsangabe

<jats:title>Abstract</jats:title> <jats:p>Promoting public understanding is what the programming mandate asks the Swiss public broadcasting company SRG SSR to do. From a sociolinguistic perspective, this means linking speech communities with other speech communities, both between and within the German-, French-, Italian- and Rumantsch-speaking parts of Switzerland. In the Idée suisse project, we investigated whether and how SRG, caught between public service demands and market forces, should and actually does fulfil such language policy requirements. Four research modules were combined: module A focused on language policy expectations; B on media management’s interpretation; C on media production and D on media reflection in the newsrooms. Interviews with policy-makers and media managers were triangulated with in-depth analyses of text production processes and workplace conversations. The overall findings: whereas the managers are usually frustrated by the expectations of media policy-makers, a minority of experienced journalists in the newsroom find emergent solutions to overcome the conflict between the public mandate and the market. This tacit knowledge can be identified and made explicit to the entire organization in systemic knowledge transformation.</jats:p>