Reporting from the past: Why good journalism trumps good deeds

<jats:title>Abstract</jats:title> <jats:p>Although Canada sees itself as a multicultural nation, its mainstream news organizations have historically failed to recruit and retain the sort of staff who mirror the country’s authentic demographic diversity. At a time when legacy media are in economic crisis, this article argues that newsrooms must become more diverse, not to conform with moral suasion or international treaty, but out of enlightened self-interest, as a matter of survival.</jats:p>