Civil society coalitions as pathways to PSB reform in Southern Africa

<jats:p>Democracy requires open public service broadcasting (PSB) institutions that constantly interact with active informed citizens. This article posits that a more proactive network of civil society across Southern Africa can produce an impact on PSB institutions in these countries enhancing reform and accountability to the public. We enter this topic by identifying pathways towards increased cooperation among public service broadcasters, civil society coalitions and other stakeholders in South Africa and Zimbabwe. The main focus is on the interaction between broadcasters, policy-makers and civil society groups, namely SOS: Support Public Broadcasting in South Africa and the Media Alliance of Zimbabwe, two leading media activist organizations in Southern Africa. The engagement by such networks can deepen public interest and reconnect PSB institutions and PSB staff to the PSB mandate and mission. Civil society coalitions working collaboratively with PSB will engender a context within which a collaboratively defined PSB mission, institutional structure and programme outcomes are constantly foregrounded in the operations and performance of the broadcasters.</jats:p>