Bibliographische Detailangaben
Beteiligte: Nwankwo, Allwell Okechukwu, Ogbu, Silk Ugwu
In: Observatorio (OBS*), 12, 2018, 1
veröffentlicht:
Instituto Universitario de Lisboa (ISCTE-IUL)
Medientyp: Artikel, E-Artikel

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weitere Informationen
ISSN: 1646-5954
DOI: 10.15847/obsobs12120181182
veröffentlicht in: Observatorio (OBS*)
Sprache: Unbestimmt
Schlagwörter:
Kollektion: Instituto Universitario de Lisboa (ISCTE-IUL) (CrossRef)
Inhaltsangabe

<jats:p>As the 21st Century continues to engender amazing innovations in the communication space, the influence of the media is becoming more pervasive. Thus, the media can no longer be studied separately from society; rather they must be seen as an integral part of the social structure upon which modern societies rest. Mediatization, as a theory, explains the manner in which social institutions are affected by, and seek to adapt to, the media. This paper seeks to contribute to the scholarly discussion of mediatization as a concept. It discusses its applicability within the Nigerian context and considers its implications for society. Using a mix of literature review and comments based on the authors’ observation, it discusses and interrogates the mediatization of the contemporary Nigerian society.</jats:p>