Online reviews and its impact on brand equity - Chakraborty, Uttam and Bhat, Savita (International Journal of Internet Marketing and Advertising, 2018)
https://katalog.adlr.link/Record/ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTUwNC9pamltYS4yMDE4LjA5MDk1Mw