The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures - Armelini, Guillermo and González, Jorge and Villanueva, Julian (International Journal of Internet Marketing and Advertising, 2019)
https://katalog.adlr.link/Record/ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTUwNC9pamltYS4yMDE5LjA5Nzg5Nw