Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations - Bublitz, Melissa G. and Escalas, Jennifer Edson and Peracchio, Laura A. and Furchheim, Pia and Grau, Stacy Landreth and Hamby, Anne and Kay, Mark J. and Mulder, Mark R. and Scott, Andrea (Journal of Public Policy & Marketing, 2016)
Keywords: Marketing; Economics and Econometrics; Business and International Management; General Medicine