Bridging Cultural Divides: The Role and Impact of Binational Families

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Bibliographische Detailangaben
Beteiligte: Cross, Samantha N.N., Gilly, Mary C.
In: Journal of Public Policy & Marketing, 32, 2013, 1_suppl, S. 106-111
veröffentlicht:
SAGE Publications
Medientyp: Artikel, E-Artikel

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Umfang: 106-111
ISSN: 0743-9156
1547-7207
DOI: 10.1509/jppm.12.031
veröffentlicht in: Journal of Public Policy & Marketing
Sprache: Englisch
Schlagwörter:
Kollektion: SAGE Publications (CrossRef)
Inhaltsangabe

<jats:p> The binational household, in essence, is a marriage of cultures, providing a bridge between previously disconnected cultural dispositions and consumption experiences. This essay posits that studying the role and impact of this culturally diverse micro-setting adds to the field's knowledge and appreciation of culturally heterogeneous interactions. Understanding the impact of the binational family has several societal and public policy implications. The authors challenge researchers to think of the binational family as an important and relevant context in which to explore marketplace diversity, inclusion, and creativity. </jats:p>