Beteiligte: | |
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In: | Journal of Public Policy & Marketing, 36, 2017, 2, S. 193-195 |
veröffentlicht: |
SAGE Publications
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 193-195 |
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ISSN: |
0743-9156
1547-7207 |
DOI: | 10.1509/jppm.36.2.1 |
veröffentlicht in: | Journal of Public Policy & Marketing |
Sprache: | Englisch |
Schlagwörter: | |
Kollektion: | SAGE Publications (CrossRef) |
<jats:p> This issue of the Journal of Public Policy & Marketing ( JPPM) is the last to be published during my tenure as editor. The five years I have served as editor have been a time of growth for the journal: growth in submissions, growth in the number of papers published, and growth in the influence of JPPM. Serving as the editor of a major journal such as JPPM is a learning experience. My service as editor of JPPM, combined with my prior terms as editor of Journal of Marketing and Journal of the Academy of Marketing Science, has taught me a great deal about the marketing discipline, the enterprise of scholarly research, and the role of marketing in a broader societal context. I use this final editorial to share some of what I have learned and to offer advice to scholars who wish to contribute to scholarship in marketing and public policy. </jats:p> |