Beteiligte: | , |
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In: | COMM, 34, 2009, 1, S. 73-86 |
veröffentlicht: |
Walter de Gruyter GmbH
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 73-86 |
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ISSN: |
0341-2059
1613-4087 |
DOI: | 10.1515/comm.2009.005 |
veröffentlicht in: | COMM |
Sprache: | Englisch |
Schlagwörter: | |
Kollektion: | Walter de Gruyter GmbH (CrossRef) |
<jats:title>Abstract</jats:title> <jats:p>Individuals' sexual attitudes and their level of erotophobia/erotophilia was related to their recall of sexual and non-sexual television adverts embedded within programs, with and without sexual content. Eighty-eight participants aged between 18–26 were placed in one of four conditions and shown ‘Sex and the city’ (sexual program) or ‘Friends’ (non-sexual program) with embedded sexual or non-sexual advertisements. There was a main effect of program type and advertisement type. Advertisement recall was hindered in the sexual program compared to the non-sexual program and sexual advertisements were recalled more than non-sexual advertisements. Those with liberal sexual attitudes and erotophiles showed lower recall of sexual advertisements. Limitations of the study are considered.</jats:p> |