Beteiligte: | , , |
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In: | comm, 32, 2007, 1, S. 97-121 |
veröffentlicht: |
Walter de Gruyter GmbH
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 97-121 |
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ISSN: |
1613-4087
0341-2059 |
DOI: | 10.1515/commun.2007.005 |
veröffentlicht in: | comm |
Sprache: | Englisch |
Schlagwörter: | |
Kollektion: | Walter de Gruyter GmbH (CrossRef) |
<jats:title>Abstract</jats:title> <jats:p>This article looks into the way in which public-service as well as commercial TV stations in the Netherlands assume their social responsibility towards a pluralist society. After all, television channels are expected to be ‘mirrors of society’; the key question is then how successful their programs are in conveying a well-balanced representation of all groups in society. By means of a quantitative analysis, the Diversity Monitor charts the (re)presentation of different groups, with a particular focus on gender, age, and ethnicity. Apart from diversity, and as a subcomponent of the Quality Card (McKinsey, 2003), the Monitor also reviews innovation as an indicator of program quality. The results reveal a wide diversity of TV programs in the Netherlands, but diversity as such is no guarantee of a balanced (re)presentation of society at large. Due to selection mechanisms on the side of the broadcaster and the public, what the viewer eventually gets is at the most a mirror of his or her own group.</jats:p> |