Titel: | Preparing for the coming storm: Exploring interactions between corporate values and crisis management; |
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Beteiligte: | |
In: | Journal of Professional Communication, 4, 2016, 2 |
veröffentlicht: |
McMaster University Library
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Medientyp: | Artikel, E-Artikel |
ISSN: |
1920-6852
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DOI: | 10.15173/jpc.v4i2.2631 |
veröffentlicht in: | Journal of Professional Communication |
Sprache: | Unbestimmt |
Schlagwörter: | |
Kollektion: | McMaster University Library (CrossRef) |
<jats:p><p>One of the most prevalent corporate trends of the last several years has been the rush for companies to identify their core purpose and core values as a means to differentiate and create a sustainable winning culture. Yet even with more emphasis on stated ethical philosophies, internal crises and scandals have continued to plague corporations. This pilot project uses in-depth interviews with senior public relations executives from large companies. The project examines how companies integrate corporate ethical philosophy into their crisis planning and response procedures and concludes that, while a well-entrenched core values program can serve as a powerful tool and a framework for crisis planning and decision-making, it should not be viewed as a panacea. Further, the research finds that poorly executed values programs are destabilizing to an organization and actually make crisis response more problematic.</p><p>©Journal of Professional Communication, all rights reserved.</p></jats:p> |