Influence of the Mass Media Content on Ukrainian Society

<jats:p>With aim to study the influence of the mass media content on Ukrainian society, the anonymous sociological survey was held, the field phase of which took place in December 2013 and January 2014. It was found that the greatest influence on Ukrainian society is made by such channels of mass communication as TV, online news resources and social networks. The study proved a low level of influence of books and printed press, less than those of advertising. We disclosed the main factors, which prevent a large part of the respondents from buying and reading more output of Ukrainian publishers, while the content of the latter is mainly consistent with the readers’ needs and interests. We developed a hypothesis on the survey results, that the readers comprehend worse the contents of electronic books received in illegal manner, than the content of legally purchased books.</jats:p>