Bibliographische Detailangaben
Beteiligte: Blyler, Nancy Roundy
In: Journal of Technical Writing and Communication, 20, 1990, 2, S. 139-152
veröffentlicht:
SAGE Publications
Medientyp: Artikel, E-Artikel

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weitere Informationen
Umfang: 139-152
ISSN: 0047-2816
1541-3780
DOI: 10.2190/3886-9lub-d1jv-lx4t
veröffentlicht in: Journal of Technical Writing and Communication
Sprache: Englisch
Schlagwörter:
Kollektion: SAGE Publications (CrossRef)
Inhaltsangabe

<jats:p> Research on newsletters, a major form of organizational communication, has largely been practical rather than theoretical. Certain theories, such as those in organizational theory and mass communication, can be applied to newsletters as forms of organizational communication and as media. Rhetorical theory, however, has not been used to understand how newsletter writing achieves its effects. This study applies rhetorical theory to newsletters produced by two political-activist organizations. The newsletters and the organizations are described, as background for the study. Three aspects of rhetorical theory (schema theory, social construction, and theories about audience) are presented, and their application to the newsletters is illustrated with sample passages. An agenda is suggested for further research on rhetorical theory and newsletter writing. </jats:p>