The Environment in which Cultural Industries Operate and Some Implications

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Bibliographische Detailangaben
Beteiligte: Hoskins, Colin
In: Canadian Journal of Communication, 19, 1994, 3-4
veröffentlicht:
University of Toronto Press Inc. (UTPress)
Medientyp: Artikel, E-Artikel

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weitere Informationen
ISSN: 0705-3657
1499-6642
DOI: 10.22230/cjc.1994v19n3a824
veröffentlicht in: Canadian Journal of Communication
Sprache: Englisch
Schlagwörter:
Kollektion: University of Toronto Press Inc. (UTPress) (CrossRef)
Inhaltsangabe

<jats:p> In this paper we argue that the performance and actions of companies in the cultural industries can only be understood in the context of the environment in which the industries operate. We examine the microeconomic environment, the regulatory environment, the technological environment, and the global competitive environment of the cultural industries and consider some of the implications for public policy and for the conduct and competitive strategies of companies. The approach adopted is to identify the major issues, provide a state-of-the-art review of the literature, and identify where additional research is needed. The argument is made that economic analysis of the environment is essential to an understanding of the conduct of companies in cultural industries. Such economic analysis permits explanation of, for example, how companies are likely to respond to changes in the external environment, why products of the cultural industries are traded extensively, why the U.S. dominates that trade, and why some particular business strategies are increasingly important. We argue that economic analysis is a prerequisite to sound public policy formulation because companies tend to respond to regulations according to their economic interests. </jats:p>