Innovating in a Crisis: Canadian Media Actors Assess the State of Convergence

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Bibliographische Detailangaben
Beteiligte: Brin, Colette, Soderlund, Walter
In: Canadian Journal of Communication, 35, 2011, 4, S. 575-584
veröffentlicht:
University of Toronto Press Inc. (UTPress)
Medientyp: Artikel, E-Artikel
weitere Informationen
Umfang: 575-584
ISSN: 0705-3657
1499-6642
DOI: 10.22230/cjc.2010v35n4a2380
veröffentlicht in: Canadian Journal of Communication
Sprache: Englisch
Schlagwörter:
Kollektion: University of Toronto Press Inc. (UTPress) (CrossRef)
Inhaltsangabe

<jats:p> Our content analysis conducted in 2007 revealed little evidence of convergence practices in television networks and newspapers owned by Canwest Global, CTVglobemedia, and Quebecor. In 2009 and early 2010, we interviewed executives and journalists of the media groups studied, as well as other stakeholders, to assess the current situation and speculate about the future of convergence in Canada. Respondents generally acknowledged that TV/print newsroom integration had not succeeded and that future convergence efforts would focus on delivering content online and developing a viable economic model for news production. Respondents offered diverse perceptions of conventional media’s ability to reinvent and sustain themselves as the principal news sources for Canadians. Emerging models include the development of a corporate news service, specialization in certain topic areas, and cross-media collaboration. </jats:p>