The Charismatic Cultural Life of Cybernetics: Reading Norbert Wiener as Visible Scientist

<jats:p>Background Despite cybernetics’ short, incandescent life as a scientific knowledge, it has had an enduring cultural legacy.</jats:p><jats:p>Analysis This article reads Norbert Wiener, the “father of cybernetics,” as a visible scientist, through an analysis of his media profile, in order to explore cybernetics as a popular culture phenomenon in the United States in the late 1940s and the 1950s.</jats:p><jats:p>Conclusion and implications Cybernetics emerges in the post-WWII era as a charismatic knowledge whose aura of wonder and future possibility shapes our interpretation of computing technology to this day.</jats:p>