@article{ ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMjMwNy8xMjUxNTg2, title = {The Index of Consumer Sentiment toward Marketing}, journal = {Journal of Marketing}, volume = {50}, number = {3}, pages = {71}, author = {Gaski, John F. and Etzel, Michael J.}, publisher = {SAGE Publications}, year = {1986}, issn = {0022-2429}, language = {Undetermined}, url = {http://dx.doi.org/10.2307/1251586}, url = {https://katalog.adlr.link/Record/ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMjMwNy8xMjUxNTg2} }