‘We look after our own’: The cultural dynamics of celebrity in a small country

<jats:p>Unlike the United Kingdom, the United States and Australia, where celebrities are often subjected to derision in the tabloid media, the New Zealand Woman’s Weekly, the country’s longest-running women’s magazine, respects and values its local celebrities. A content analysis of cover lines on the magazine over the past eight decades reveals that although the magazine has adhered to a steadfast formula of celebrating mothers and wives, there has been a steady shift to a focus on the love lives and scandals of foreign celebrities. More recently, however, the magazine has turned its attention to well-known New Zealanders and developed its own brand of celebrity news.</jats:p>