Can Your Advertisement Go Abstract Without Affecting Willingness to Pay? : Product-Centered versus Lifestyle Content In Luxury Brand Print Advertisements - Massara, Francesco and Scarpi, Daniele and Porcheddu, Daniele (Journal of Advertising Research, 2020)
https://katalog.adlr.link/Record/ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMjUwMS9qYXItMjAxOS0wMDU