A New Benchmark for Mechanical Avoidance of Radio Advertising : Why Radio Advertising Is a Sound Investment - MICHELON, AARON and BELLMAN, STEVEN and FAULKNER, MARGARET and COHEN, JUSTIN and BRUWER, JOHAN (Journal of Advertising Research, 2020)
https://katalog.adlr.link/Record/ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMjUwMS9qYXItMjAyMC0wMDc