Beteiligte: | |
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In: | Journal of Scholarly Publishing, 44, 2013, 2, S. 107-113 |
veröffentlicht: |
University of Toronto Press Inc. (UTPress)
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 107-113 |
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ISSN: |
1198-9742
1710-1166 |
DOI: | 10.3138/jsp.44.2.001 |
veröffentlicht in: | Journal of Scholarly Publishing |
Sprache: | Englisch |
Schlagwörter: | |
Kollektion: | University of Toronto Press Inc. (UTPress) (CrossRef) |
<jats:p> Stakeholder theory is a useful framework for understanding any industry, and I contend that university presses should focus their energies and attention on managing stakeholders and creating value for stakeholders. But while this focus is necessary, it is not sufficient. I propose that a commitment to service through entrepreneurship underlies university press relationships with primary stakeholders. University presses should therefore (a) strategically seek the widest possible access for value-added content through (b) creative delivery channels in order to help scholarly communities of practice advance their teaching, learning, and research. This will, I hope, (d) result in sufficient revenue to allow the organization to grow and flourish (e) in order to serve communities of practice and the academy and society more effectively. </jats:p> |