Titel: | Acquisition et fermeture de journaux par des chaînes de journaux : effets sur les tarifs de publicité; |
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Beteiligte: | , , , |
In: | Communication, 6, 1983, 1, S. 44-62 |
veröffentlicht: |
PERSEE Program
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 44-62 |
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ISSN: |
1189-3788
|
DOI: | 10.3406/comin.1983.1269 |
veröffentlicht in: | Communication |
Sprache: | Französisch |
Schlagwörter: | |
Kollektion: | PERSEE Program (CrossRef) |
<jats:p>This article observes the effects that newspaper closure or acquisition by a chain might have on the advertising rates of newspapers in a given area. The market for newspapers and the media in general being what it is, the authors show that such acquisition or closure does not necessarily entail an increase in advertising rates.</jats:p> |