Bibliographische Detailangaben
Beteiligte: Warmbrodt, John, Sheng, Hong, Hall, Richard, Cao, Jinwei
In: International Journal of Virtual Communities and Social Networking, 2, 2010, 2, S. 43-59
veröffentlicht:
IGI Global
Medientyp: Artikel, E-Artikel

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weitere Informationen
Umfang: 43-59
ISSN: 1942-9010
1942-9029
DOI: 10.4018/ijvcsn.2010040104
veröffentlicht in: International Journal of Virtual Communities and Social Networking
Sprache: Ndonga
Schlagwörter:
Kollektion: IGI Global (CrossRef)
Inhaltsangabe

<p>Video blogs (or vlogs) are a new form of blogs where each post is a video. This study explores a community of video bloggers (or vloggers) by studying the community’s structure as well as the motivations and interactions of vloggers in the community. A social network analysis of a list of personal vloggers identifies the community’s structure. Open-ended interviews with core vloggers in the sample provide in-depth understanding on the motivations and interactions of the vloggers. Overall, the results indicate that the vloggers’ community exhibits a core/periphery structure. Such a community is formed based on shared interest and active interactions. In addition, the rich communication provided in video blogs allows for a more personal and intimate interaction, making vlogs a potentially powerful tool for business applications.</p>