Zmiana wizerunku i postrzegania organizacji w opinii użytkowników sieci [Internet users opinion abou...

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Bibliographische Detailangaben
Beteiligte: Kurek, Olga, Ochmański, Hubert
In: Biuletyn Edukacji Medialnej [Media Education Bulletin], 2013, 2, S. 87-100
veröffentlicht:
Norbertinum
Medientyp: Artikel, E-Artikel

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ISSN: 1733-0297

veröffentlicht in: Biuletyn Edukacji Medialnej [Media Education Bulletin]
Sprache: Polnisch
Schlagwörter:
Kollektion: CEEOL Central and Eastern European Online Library
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Inhaltsangabe

Reputation or the way as the organisation is regarded by its business environment very often are the most important factors which can have a strong impact on its chances to compete with other market’s organisations. In the article there have been shown tools that can be used in order to build or change organisation’s image, examples of reputation and information campaigns which were made in Poland, and results of research which main purpose was to evaluate efficient of those campaigns.