The range of the media’s spectrum includes all social groups, catering for various sections of society in terms of age and culture. This variety has a significant influence on the reception of the message that is being conveyed in this way. For this reason, creators should have sufficient preparation, both theoretical and practical, to enable them to have a perfect familiarity with their area of work. It is also important that moral values should be afforded their rightful place in their art. So is essential to know who the creator of the information is, what his/her aims, are and what are the values behind his/her involvement in the mass media communication process. Therefore it is not without significance what the sender want to persuade us of – truth or falsehood – and of which views or opinions he/she want to convince us.