| Beteiligte: | |
|---|---|
| In: | Communication Today, 4, 2013, 2, S. 80-93 |
| veröffentlicht: |
Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
University of SS.Cyril and Methodius in Trnava, Faculty of Mass Media Communication |
| Medientyp: | Artikel, E-Artikel |
| ISSN: |
1338-130X
|
|---|---|
| veröffentlicht in: | Communication Today |
| Sprache: | Englisch |
| Schlagwörter: | |
| Kollektion: | CEEOL Central and Eastern European Online Library sid-53-col-ceeol |
This article deals with the issue of performance of faculties at Slovak universities in the field of marketing implementation in search engines, offering economically oriented studies. We have realized a primary research oriented at determining the situation of the search engine visibilities of the selected 21 faculties. The aim of the article is to determine the overall trends in this area and to find the solutions to improve the performance in the respective criteria. We have prepared a set of recommendations for the leader of the rankings, the Faculty of Management, Comenius University in Bratislava, to move forward and strengthen its positions in this market segment. |