Ressourcen für die Kommunikations-, Medien- und Filmwissenschaft

Makdonaldyzacja kultury w "piekle współczesności" [Macdonaldisation of culture in "hell of modernity"]

In: Biuletyn Edukacji Medialnej [Media Education Bulletin], (2007), 1, S. 87 - 99
veröffentlicht: Norbertinum
Medientyp: E-Article
Sprache: Polnisch
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Details: McDonaldysation is a process, thanks to which the rules of governing a fast food restaurant become common, overspreading through more and more fields of social life in the USA and all over the world. People who mcdonald common nourishment, but also medical and health service, education, sales and even sexual services want to do this efficiently: inexpensively for a client, in mass scale for the society and for owners with high profits. The triumph of mcdonaldysations is connected with a total destruction of great ideologies, which offered people a promise of better and happier life. A book entitled “Mcdonaldysation of society in the hell of present day” shows the mechanisms of the above-mentioned phenomenon’s actions, which also reached Poland in the 1990s. Both the author of the book and I think that people should disapprove of this historical necessity of the macdonaldysaton of life.
ISSN: 1733-0297
Kollektion: CEEOL Central and Eastern European Online Library
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