Personalizacija političke Komunikacije [Personalization of Political Communication]

Personalization has become the main research topic in the political communication. Scientists do re-search on the influence of politics personalization processes in particular political systems, as well as the influence of media on the politics personalization. Researchers pay special attention to the influence of television as the most important medium in the communication process. Authors who think that the excessive personalization harms political and democratic processes appeared with the growth of personalization processes in political communication. The influence of personalization on political processes in Bosnia and Herzegovina has been explored yet.