Bibliographische Detailangaben
Beteiligte: Ciacu, Nicoleta
In: Revista de Comunicare si Marketing [Comunications and Marketing Journal], 2010, 1, S. 55-72
veröffentlicht:
Editura Fundaţia Andrei Saguna
Andrei Saguna Foundation Publishing House
Medientyp: Artikel, E-Artikel

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ISSN: 2069-0304

veröffentlicht in: Revista de Comunicare si Marketing [Comunications and Marketing Journal]
Sprache: Rumänisch
Schlagwörter:
Kollektion: CEEOL Central and Eastern European Online Library
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Inhaltsangabe

The television saw a significant rise in the last two decades in the Romanian society. Nowadays, the television is no longer simply a means of communication, but a family member, an indispensable presence. Is therefore necessary studying the influence that television has on psychological, cognitive and behavioral development of the most vulnerable of viewers: the children. Since the beginning of the life, the television plays a fundamental role in the genesis of the concepts, development of the ideas, in structuring of the perception and thinking. The central objective of this research was to determine the children’s preferences for certain television programs and to determine the degree to which they influence children’s behavior. So, I identified the children’ favorite television programs and characters and I studied how television broadcasts occur as an socialized agent in their behavior.