FRAMES OF THE PERSUASIVE COMMUNICATION

Human communication is an open investigation process in which the events and objects in reality do not generate signals or observable reactions, since this is a phenomenon implying a multitude of variables related to perception and representation field. The transmitted content is always “full of significance/sense” which not only derives from transmitter’s intentions and receiver’s expectations, but is presented as a “relational structure” submitted to different connotations regarding current events, given the “persuasive communication landmarks.”