Иновационни практики в дигиталните комуникации [Innovative practices in digital communications]...

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Bibliographische Detailangaben
Beteiligte: VANGELOV, Nikola
In: Годишник на Софийския университет „Св. Климент Охридски”, Факултет по журналистика и масова комуникация [Annual of Sofia University „St. Kliment Ohridski”, Faculty of Journalism and Mass Communication], 22, 2015, 1, S. 233-242
veröffentlicht:
Софийски университет »Св. Климент Охридски«
Sofia University »St. Kliment Ohridski«
Medientyp: Artikel, E-Artikel

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The aim of the study is to examine the main features of innovation and its application in digital communication through companies’ websites and mobile apps. The structure and objectives of the article are verified by their target: definition innovation abstracting the characteristics and examining companies’ innovative communication.